Extra Option Pages

Improvements of ancillary pages

BACKGROUND

After I've joined the team we have developed several new ancillaries and improved existing ones. Below some examples of those project.

Improvement of existing product

In the page update we have added more visual cues for the baggage items and highlighted existing discounts.
New design increased sales by 15%.

New Baggage Page

New product

Customers could choose their meal beforehand. They could either choose special dietary meal or meal à la cart.

Meals

New product

We offer customers option to buy an access to KLM and AirFrance lounges. The page has a generic structure that could be easily extended to lounges in other locations.

Lounge access

New product

As a compensation for their flights users could donate money to plant trees. For KLM it is a fixed amount, for AF — open. Fun fact: average donation for AF is higher than for KLM.

Environmental Products